Learning about money took on a whole new dimension when leading artists Slikour, K.O, Kwesta and Amanda Black took to the stage for the Old Mutual’s #OMGWAP Talent Search at the University of Cape Town recently.  This event, now in its second year, saw energetic rappers from tertiary institutions around the country competing to drive home key messages on how to save and grow your GWAP, which is varsity slang for money.

Streamed live to 22 other South African campuses, the performances pumped strong rhyme and rhythm into subjects ranging from the danger of debt to the power of investing.

Nkosinathi Dlamini also known as “Smallz” emerged the overall winner and was awarded R20 000 in cash deposited straight into an Old Mutual Money Account, plus studio time of one hour to record his tune. He also got to share the stage with Proverb, Slikour, K.O, Kwesta and songbird, Amanda Black. “Smallz” rapped about student investing, saving your money and spending it wisely. He believes that edutainment is a great way to inspire the youth of South Africa. The initiative was made possible by Old Mutual.

John Manyike, head of financial education at Old Mutual, said he was impressed by all the rappers’ vibrant beats and clever lyrics. He congratulated Nkosinathi on doing a fantastic job of encapsulating the importance of adopting sound money management principals.  “We’re very excited about the growing success and reach of this talent search, and we’re honoured that more and more institutions are seeing the value of this kind of initiative,” he says. “It’s really great to see how financial education with swag resonates with the Millennials. Old Mutual congratulates and thanks everyone who entered the contest and supported the drive to put our people on the path to financial prosperity.” He says the negative impact of South Africans’ indebtedness and low savings levels were highlighted in the 2017 Old Mutual Savings & Investment Monitor (OMSIM).

According to Wynand Gouws, OMIG’s Head of Marketing, “Savings is critical to the future financial stability of all South Africans as well as our country as a whole. Consequently, Old Mutual Investment Group is committed to investing in the future by supporting financial literacy levels and helping South Africans to achieve long-term financial wellbeing and security.”

As part of this drive to strengthen our national savings culture, Old Mutual has created the online Moneyversity as well as the On the Money financial education programmes, which are tools the public can access free of charge and use to manage their finances better.

Palesa Linnah Ditshego from the University of Mpumalanga and Silizwe Boya from CPUT walked away first and second runner up, respectively, taking home R5000 and R2000 cash, paid into an Old Mutual Money Account.

Check out the talented submissions via #OMGWAP” on facebook and Twitter.