Magento Founders Launch New Ecommerce Platform Designed for B2B Merchants


WEST HOLLYWOOD, Calif., Jan. 18, 2017 /PRNewswire/ — After co-founding and successfully leading their previous company Magento to a dominating market position, Yoav Kutner and Roy Rubin are announcing today the launch of the 1.0 version of OroCommerce, the first true open-source platform specifically designed for B2B ecommerce.

Oro’s founders created OroCommerce to address the complexities of a wide range of B2B ecommerce operations needs, including managing corporate accounts and buyer-seller relationships with multiple organizations, customizing catalogs, managing price lists for different customer groups, and automating business workflows for multiple customers and channels. The platform integrates easily with existing business applications such as ERP, CRM and product information tools, while offering an intuitive, user-friendly front end for buyers.

B2B businesses already represent an opportunity twice the size of consumer ecommerce: In 2015, when B2C ecommerce sales in the U.S totaled $325 billion, B2B ecommerce reached $780 billion. According to Forrester Research, the total B2B ecommerce opportunity in the U.S will exceed $1.1 trillion by 2020, compared to a retail ecommerce forecast of $500 billion.

“After more than a decade of experience with open source business applications, Roy and I saw an acute demand from B2B businesses for an ecommerce solution that was truly agile and easily customizable,” said Yoav Kutner, Oro’s co-founder and CEO. “We developed OroCommerce to offer the most complete set of out-of-the-box ecommerce features, all of which can be tailored to fit a given business’s unique needs.”

Oro is already experiencing wide global adoption of OroCommerce with implementations already in progress around the world. “We think the robust functionality and highly customizable OroCommerce platform will be a great fit for our company’s B2B needs,” saidBruce Katz, CEO and founder of high-end shoe maker Samuel Hubbard and OroCommerce Enterprise customer. “In addition, the integration with the powerful multi-channel CRM system, OroCRM,  creates even more long term value for us. Having both a strong B2B and B2C customer base, we will be able to engage with our entire customer base with one platform.”

About Oro, Inc.
Oro, Inc. is the software company behind the Oro suite of open source commerce applications: OroPlatform, OroCRM and, most recently, OroCommerce. OroPlatform is a business application platform that helps companies accelerate their custom business application development; OroCRM is a CRM solution for multichannel companies; and OroCommerce, which launched today, is an ecommerce platform purpose-built for B2B companies. Oro’s founders were those behind Magento’s success and have deep experience in the ecommerce industry; they include Yoav Kutner, chief executive officer; Jary Carter, chief revenue officer; Dima Soroka, chief technology officer; and Roy Rubin, Director of Oro’s Advisory Board, who is also the co-founder and former CEO of Magento.

David Wamsley
Rosebud Communications