Johnny Depp Delights Disneyland Goers as the Mad Hatter on This Magical Live Billboard

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Livestreaming is all the rage for brands, and Disney has unleashed one of the best live stunts yet, getting Johnny Depp to interact with fans as the Mad Hatter on a livestreamed billboard at Disneyland.

The shenanigans start off subtly enough, with the actor, being filmed in a remote location, doing little more than blinking mischievously. But soon he’s fully interacting with the fans—whom he can see in real time by watching footage from a hidden camera.

“Ouch!” he cries when one woman leans against the board. He tells one little girl, “You have a wonderful cranium,” and then has all the gawkers hop up and down.

It’s a nicely multi-brand effort from Disney—taking place in the Anaheim, Calif., park and promoting the Disney film Through the Looking Glass, which is a sequel to 2010’s Alice in Wonderland. The movie opens at the end of this month.