JetBlue’s Times Square Billboard Calculates Your Exact Travel Time to a Dream Destination

0
78

To push its JetBlue Card—and hopefully drive some impulse trip planning—JetBlue created a digital billboard that tells people standing in Times Square how quickly they can get to nicer climes, right from where they’re standing.

The Android-based billboard, created with OutFront Media, uses the Google Maps API and JetBlue’s active flight schedule to produce driving and flight data in real time. Whenever people see a special hashtag, the first person to tweet it with the JetBlue Twitter handle can score a voucher for a round-trip flight.

In addition to generating engagement, this is a strategy that could serve to unblock whatever it is in our minds that’s constantly telling us we don’t have time for a quick, relaxing jaunt. Manhattanites could probably use the reminder more than anybody. 

Just think: In half a working day, you could be in West Palm Beach!

The board is the latest addition to a broader campaign for the launch of the JetBlue Card and its loyalty program. Here’s the spot, created by MullenLowe, that kicked it off: 

Gotta say, we’re up for any card that lets us eat lobster right out of bed. And if we can pop over to Florida right after, why not? 

CREDITS
Creative Credits for JetBlue Card “Card with a Crew” :60/:30/:15s; “Honeymoon,” “Start-Up,” “Rainforest” :30s/:15s
Brand: JetBlue/Barclays
Agency: MullenLowe
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Jon Ruby
Creative Director: Enrique Camacho
Sr. Copywriter: Tim Bildsten
Sr. Art Director: Ryan Montgomery
Executive Director of Integrated Production: Liza Near
Director of Broadcast Production: Zeke Bowman
Producer: Vera Everson
Group Account Director: Drayton Martin
Account Service: Chip Cook, Steph Shaw, Hayley DiMarco

Production Company: Dummy 
Director: Harold Einstein
Executive Producer/Producer: Eric Liney
DP: Jonathan Freeman
Editorial: Arcade NY
Editor: Dave Anderson
Assistant Editor: Chris Angel 
Producer: Gavin Carroll
Executive Producer: Sila Soyer
VFX: The Mill LA
VFX Supervisor/Lead VFX Artist: Tara Demarco
Producer: Anastasia von Rahl
Animation: Brand New School
Animator: Jim Forster, Dan Logiudice; Designer: Abigail Logiudice

Music by Butter
Stock music: Beat Norm by APM Music – Start-Up
Audio Post: Eleven Sound
Sound Design/Mixer: Jeff Payne

Creative Credits for JetBlue Card Times Square Dynamic Out of Home Billboard
Brand: JetBlue/Barclays
Agency: MullenLowe
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Jon Ruby
Creative Director: Enrique Camacho
Director of Digital: Aaron Clinger
Creative Director/Technologist: Christian Madden
Director of Development Operations: Steve Laham
Associate Creative Director/Technologist: Joe Palasek
Sr. Creative Technologist: Stefan Harris
Sr. Creative Technologist: Justin Bogan
Sr. Copywriter: Tim Bildsten
Sr. Art Director: Ryan Montgomery
Jr. Art Director: Ian Todd
Executive Director of Integrated Production: Liza Near
Group Head Digital Producer: Natalie Bergeron
Sr. Digital Producer: Brock Savage
Content Producer: Eric Skvirsky
Senior Editor: Robert Apse
Editor: Nick Brecken
Group Account Director: Drayton Martin
Account Service: Chip Cook, Steph Shaw, Hayley DiMarco
Group Digital Media Director: Jade Watts
Associate Media Director: Kelly McGowan
Sr. Vice President, Public Relations Account Director: Jaclyn Ruelle
Public Relations Account Supervisor: Lauren Brennan
Public Relations Sr. Account Executive: Kate Colangeli
VP, Innovation and Product Engagement, OutFront Media: Andrew Miller
Strategic Partnerships, OutFront Media: Valerie Vespa