When advertisers buy TV spots, they think about eyeballs—how many, what ages, etc. It’s how things are done. However, new research shows that the content that surrounds ads cannot be ignored.
Programs featuring content that’s not appropriate for families can lead to negative associations for brands and, ultimately, less effective advertising. On the other hand, ads in TV-G/TV-PG shows have greatly enhanced ad performance and positive brand associations. That was one of the biggest takeaways from an important new study from Nielsen commissioned by UP TV and Scripps. Here are the most important findings for advertisers:
Homepage illustration by Eric Nyffeler, Infographic by Jessica Sarro