Here’s a 3-Minute Guide to Explaining Influencer Marketing to Your Boss


Influencer marketing is easy to screw up if you don’t have the right tools. In fact, a lot of brands and agencies running influencer campaigns aren’t sure how to measure engagement or how to use audience data to “optimize” real world influencers.

Our ebook, The 3-Minute Guide to Influencer Marketing, breaks down key success metrics for influencer marketing campaigns and what makes them different from other digital advertising measurements. What’s more, it explains how metrics such as video views and engagement are counted on platforms such as Facebook, Instagram and Snapchat, and demonstrates how influencer content can help boost performance on these channels.  

Check out the full text of our ebook, “The 3-Minute Guide to Influencer Marketing”

From social to sales, there’s a lot that influencer marketing can do for your brand. But if you don’t understand the metrics that matter, you and your team might have a hard time justifying your impressive campaign results to your CMO. For all the details on what to count and how to count, download our ebook below:

Check out the 3-Minute Guide to Influencer Marketing

Illustration by Andrey Smirny