Christoph Waltz Is Every Busy American in W+K’s Amusing Olympics Ad for Samsung


Samsung wants Americans to know that its new phone, the Galaxy Note 7, will work just as hard as they do. 

During the Olympics’ opening ceremony, the company will debut a new 90-second spot from Wieden + Kennedy in Portland featuring Oscar-winning actor Christoph Waltz.

The effort spans decades, making a point to show how American ambition has influenced history.

The fact that the company is using an actor of Austrian-German decent for an ad conveying American patriotism isn’t lost on Jesse Coulter, Samsung’s chief creative officer. 

That’s part of the point. “What we liked about Christoph is that he’s able to convey the perspective outside the U.S.,” said Coulter. “He’s such a great actor that he’s able to take on these relatable characters throughout the ad.” 

Coulter also noted that, since the company is releasing the new phone around the Olympics it made sense to “have a conversation around American ambition.”


Client: Samsung
Agency: W+K Portland
Group Creative Director: Craig Allen
Creative Directors: Brandon Mugar / Tim Roan
Copywriter: Jonathan Marshall
Art Director: Helen Rhodes
Integrated Executive Producer: Erika Madison
Senior Producer: Erin Goodsell
Account Team: Phil Williams / Drew Widell
Executive Creative Directors: Mark Fitzloff/Susan Hoffman

Production Company: Biscuit Filmworks
Director: Noam Murro
Managing Director: Shawn Lacy
Executive Producer: Rick Jarjoura
Producer: Kathy Rhodes
Heads of Production: Mercedes Allen Sarria / Rachel Glaub
Director of Photography: Simon Duggan
Production Designer: Bruce McCloskey

Editorial Company: Arcade
Editor: Geoff Hounsell
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Head of Production: Kirsten Thon-Webb
Senior Producer: Adam Becht
Assistant Editors: Dean Miyahira / Andy Trecki

VFX Company: The Mill
Executive Producer: Enca Kaul
VFX Producer: Anastasia von Rahl
Creative Directors/Set Supervisors: Robert Sethi / Chris Knight
2D Lead: Chris Knight
3D Lead: Gawain Liddiard
2D Artists: Tim Bird, Ed Black, Krysten Richardson, Joy Tiernan, Don Kim, Yukiko Ishiwata
3D Artists: Blake Sullivan, Jason Monroe, Ed Laag, Itai Muller, Jason Kim, Dave Vander Pol
Production Coordinator: Alana Giordano

Company: Company 3
Colorist: Siggy Ferstl
Executive Producer: Ashley McKim
Producer: Matt Moran

Music Company: Mutato Muzika
Composer: Mark Mothersbaugh
Engineer: Bradley Denniston
Producer: Natalie P. Montgomery

Mix: Company Lime
Engineer / Sound Designer: Rohan Young
Executive Producer: Susie Boyajan