Small and medium enterprises are seen as the catalyst for the South African economy. Providing them the support allows the enterprises to improve their businesses and grants them the opportunity to service their customers more effectively.
Coca-Cola Beverages South Africa has invested R162 000 in equipment to assist 50 Informal traders in the City of Mbombela. The company aims to support growth in the local economy through empowering the already licensed traders in commuter hot spots by providing them with equipment to assist in driving growth for the hawkers and informal traders in the Nelspruit area.
Silindile Buthelezi, District Manager in Mpumalanga said, “The Initiative is to create sustainable small businesses by empowering local hawkers and street vendors through the investment of equipment, training and supply solutions”. The solution will ensure constant income stream for the traders by improving the sustainability & cash flow of the hawkers and street vendors. The high quality equipment is purposefully designed to enable the merchandise and sale of multiple categories, therefore, maximising the trader’s ability to improve their revenue.
Further to the equipment investment, the traders will be provided with training on general business principles like model stock and cash handling through the company’s Grow my Business training. The Training programme is a one day session which is fully funded by CCBSA and covers various aspects of running a successful business such as:
- Creating a profitable business (including aspects such as stock and stock control)
- Marketing a business
- Personal vs. business finances
- Leaving a legacy
Buthelezi concluded by saying that CCBSA recognises the role played by communities and in particular the role of the small enterprise on our journey towards economic growth.