From Van Gogh BnB to The Next Rembrandt, advertisers have been obsessed with the great masters of fine art lately. Now, Adobe adds to that trend with Make a Masterpiece—a campaign in which it got four digital artists from its Behance artist community to re-create lost, stolen or destroyed art using only Adobe Stock photography.
Goodby Silverstein & Partners created the campaign. The artist pairings are Karla Cordova (Ecuador) and Frida Kahlo’s The Wounded Table; Jean-Charles Debroize (France) and Caravaggio’s Saint Matthew and the Angel; Mike Campau (U.S.) and Karl Friedrich Schinkel’s Cathedral Towering Over a Town; and Ankur Patar (India) and Rembrandt van Rijn’s The Storm on the Sea of Galilee.
The spot below shows Patar working to rebuild the Rembrandt painting. The results are pretty remarkable—memorably making the point that Adobe Stock inside Creative Cloud provides everything creators need to make a masterpiece.
“I approached the re-creation the same way Rembrandt would have, starting with the sky and working forward from there,” says Patar, who used 236 stock images in his re-creation. “This is a dream project for me, and I hope it inspires other artists with the possibilities of Adobe Stock.”
“No one can truly replace these lost paintings. But by faithfully re-creating them with Adobe Stock, we can remember them again and reshape what the world thinks about stock photography in the process,” says GSP associate partner and creative director Will Elliott.
The “Make a Masterpiece” experience is housed at adobe.com/go/adobestock and features the finished masterpieces, time-lapse videos showing the finished pieces coming together, bios and backgrounds of the four artists, and several “how to” tutorials. In time the site will grow to include more re-created masterpieces.
Check out the website for more about all four pieces.
Client: Adobe Systems
Title of Creative Work: Make a Masterpiece
Ad Agency: Goodby, Silverstein & Partners
Co-Chairmen: Rich Silverstein and Jeff Goodby
Executive Creative Director: Margaret Johnson
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Bennett Austin
Copywriter: Jordan Dodson
Director of Graphic Services: Jim King
Managing Partner: Robert Riccardi
Account Director: Theo Abel
Account Manager: Molly Navalinski
Assistant Account Manager: Aliza Niewood
Brand and Communication Strategy
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Caitlin Neelon
Communication Strategist: Natalie Williamson
Jr. Communication Strategist: Chloe Bosmeny
Research & Analytics Director: Cassi Husain
Business Affairs Manager: Heidi Killeen